Marketers often benefit from training to develop the ‘craft skills’ of the industry … brand positioning, digital marketing, communications development and the like, but what they often miss is learning how to think critically and strategically.
In a world of big data, fake news, AI and machine-learning, the need has never been greater to develop the skills required to define clear strategic objectives, gather rich insight from a diversity of sources and analyse that data to identify the strategic and competitive insights which will drive brand growth, then deliver compelling recommendations to influence change.
Our Insightful Thinking programme was originally created to meet an organisational need at Bord Bia, but is now available in a series of bite-size face to face or virtual training sessions.
You’ll learn how to:
Think independently and reflectively to get to the heart of business challenges
Gather relevant information and synthesise data into powerful insights to support your arguments and drive your recommendations
Create powerful communications to influence and inspire action
Format:
There are 3 Core Modules, covering 5 subjects
Everyone brings a real issue to work on
You learn via a combination of online classroom sessions and offline working
You’re supported by coaching calls with the course tutors between sessions