It’s 2004 and guess what..? Yep, we learned that people were radically opposed to discussing Guinness ‘marketing concepts’ with market researchers …

This is a plea to all brands and businesses who send out customer feedback requests, to stop and think clearly about the value of the data they’re collecting…

There’s a revolution happening so quietly that you might have missed it, but it bears all the characteristics of a major trend waiting in the wings, primed and ready to burst out into the mainstream…

During dinner at Maceo near the Palais Royal in Paris recently we were served a very nice sparkling water in an elegant bottle that I hadn’t seen before, so being the marketing geek that I am, I read the label, expecting to find the usual mineral water gumph…

It’s often said that innovation has many parents, and even though it’s nearly 10 years since I worked closely with the Guinness innovation team in St James’ Gate, it’s still easy to see the legacy of some of the work we did then coming through today…

So, apparently we’ve been wrong about the humble hippo for years … rather than being cuddly vegetarians they may actually enjoy a meat feast from time to time … so with all the observation of the hippo, how did we miss this?

When the post-it notes and flip charts have been cleared away, the thing most people will remember about a workshop is the quality of the biscuits..!

Whether consciously or not, highly creative people are experts at habit breaking - and adopting new (un)habits - enabling them to make new connections, spot new opportunities and create new and original solutions. But how do they do this?

The bane of any flexitarian’s life is the moment when they sit down for a meal and are offered the menu. “Um… do you have any vegetarian options..?”, they ask, ever hopeful…