The Commercial Power of INSIGHT

I had lunch yesterday with my family at a stunning pizza place called La Terrasse in Lutry on the edge of Lake Geneva. There were eight of us around the table including two kids (6 & 8) celebrating a couple of birthdays and a rare opportunity to catch up together in person. In a back corner of the terrace I spotted a small play area and slide for the kids, who spent the time it took for our order to arrive going up and down the slide and generally having a great time. This gave the grown-ups valuable time to chat, and catch up before the food arrived.

Two hours later when four of us stepped onto the train from Lausanne back to Geneva airport we found ourselves in a family carriage in the middle of the train … with another slide and a mini play area! My six year old was delighted and even though the slide was way too small for her it didn’t stop her from joining the other kids there for most of the journey.

The commercial insight? Happy kids = happy parents, and happy parents spend more and become more loyal to the brands that give them a momentary break from being hands-on parents.

… and for Swiss trains it’s a win-win with fewer grouchy kids to annoy other passengers, giving everyone a better UX 😁