Bord Bia is the Irish food board, responsible for promoting the interests of Irish food and drink producers around the world and interacting with a wide range of different stakeholder and interest groups, as well as external partners and potential customer groups. As part of their strategic planning process, the need was identified to provide capabilities development around critical thinking, fact-based decision-making and compelling communication skills to increase the perceived influence of everyone in the organisation.
In partnership with Tony Franco (Franco London) we designed and delivered a new capabilities course, designed around three modules, and delivered via F2F workshops and later, virtual workshops, punctuated with individual coaching sessions for all participants. The course was accredited by the Marketing Institute of Ireland and every successful completion of the programme rewarded with an individual accreditation.