Kernel & Roast was established to champion the best agricultural produce from around the world, supporting value-added agriculture and with a commitment to the principles of fair trade.

Working in collaboration with CADA Design, the London-based interior and branding experts specialising in customer-centric experience design, we created the brand positioning, proposition and brand name for Kernel & Roast (which informed the 2D and 3D design briefs) then partnered with the client team to create a series of new product brands for a selection of the product categories to feature in the stores.

Kernel & Roast launched in its flagship store in London’s Westfield centre in Shepherds Bush in late 2019.